Liquidity: A Business Owner's Most Important Money Decision
Before investing in stocks, private equity, private credit and other illiquid investments, business owners MUST to define a reasonable cash buffer.
Without sufficient liquidity, you run the risk of compromising your portfolio objectives.
Material disruptions to your revenue, crippling personal expenses.
These things always have a way of converging at just the wrong time.
If you aren't prepared for them, you're selling assets that were meant to stay invested for the long run.
Figure out your liquidity needs today.
And if you need feedback, book a call with me here:
https://calendly.com/twopalms/consultation
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